There are seven standards of professional conduct required to be maintained by the members. They are:
1. Professionalism: This standard requires that each of the members must have:
a. the knowledge of the law,
b. independence and objectivity,
c. should avoid misrepresentation, and
d. avoid any sort of misconduct.
2. The integrity of capital market: The members and candidates can maintain the integrity of the capital market by:
a. protecting the material non-public information and not letting it affect the decisions of others; and
b. do not involve in the act of market manipulation.
3. Duties to clients: The professionals have the following duties towards the clients:
a. Loyalty and Prudence
b. Fair Dealing
c. Suitability
d. Performance Presentation
e. Preservation of Confidentiality
4. Duties to Employers: The professionals have the following duties towards the employers:
a. Loyalty
b. Additional Compensation Arrangements
c. Responsibility of Supervisors
5. Investment Analysis, Recommendations, and Actions: It requires the professionals to:
a. Exercise diligence while making recommendations and have a reasonable basis for that decision
b. Communicate what is necessary to the current as well as the prospective clients
c. Retain the records based on judgment
6. Conflict of Interests: In case of any conflict of interest, the professionals need to make the:
a. Disclosure of such conflicts
b. Priority of transactions
c. Referral fees
7. The responsibility of CFA Members and Candidates: The professionals are responsible for:
a. Their conduct as members or candidates in the CFA program
b. Should no exaggerate or misrepresent their reference to the CFA Institute, the CFA designation, and the CFA program
(NOTE: These standards are discussed in details in the next chapter)